Al Deera International General Trading & Contracting Company was established more than 25 years ago, and its business is based on importing, exporting and distributing food, drinks and consumer products. It is committed to providing all customers with high quality services to address their aspirations.
Furthermore, it offers a distinctive purchase experience through providing various brands that have been carefully selected in line with the latest international quality standards.

The company relies on strategies based on studying the needs of the local market to provide high quality products to be put on the market and presented to the consumer at reasonable prices without affecting the quality of products.

Our company does its best to meet the customers’ priorities in terms of the safe and valuable products. We are committed to providing characteristic taste products. Most of our brands have already won the food quality prize.

We look forward to developing strategic business partnerships with international companies to obtain the best quality brands with high standards to add to our products list.

Our company consists of a team carefully chosen in all fields, especially in the field of sales and marketing, where all members of the team have great experience, and high skills that enable them to carry out their tasks and responsibilities as fully as possible to to provide all customers with exceptional services.

Our mission is to provide the best food, drinks and consumer products with the latest international quality standards with the prices that suits all consumer segments. We do our best to ensure the success of all our customers’ experiences through providing products and services that meet their needs perfectly and make them fully satisfied with all what we offer.

Furthermore, We study customers’ needs and requirements carefully and accurately to provide valuable products to match all tastes and meet all prospects, and we rely on the experienced,qualified Staff and the developed and modern logistics services to introduce our products and deliver them with the highest quality to the consumer.

To be one of the first companies in the field of food, drinks and consumer products in terms of excellence, diversity and accuracy of choice, to reach with our products all segments of consumers in society, and to win consumer confidence by adhering to our ethical and commercial values and principles to present a new and different model, and to be the first choice for every consumer.

We also aspire to increase commercial partnerships and create mutual relations and cooperation with international companies with distinctive food, drinks and consumer brands, to ensure the increase and diversity of our brands.

  1. Reaching the greatest growth rates in local market.
  2. Reaching leadership and excellence in the field of food,drinks and consumer products in the whole region.
  3. Developing and facilitating the process of delivery of our products to all consumers.
  4. Keeping abreast of the latest quality standards.
  5. Ensuring maximum safety for our products.
  6. Providing and enhancing the value and quality of all of our products.
  7. Adding more valuable brands to ensure diversity and inclusiveness.
  8. Meeting our customers’ tastes to fulfill their desires and providing them with the best service.
  9. Securing the confidence of our customers through providing valuable and distinctive products.
  10. Providing our customers with comprehensive food solutions.
  11. Developing business partnerships and establishing commercial cooperation with various companies around the world.
  12. Creating a favorable work environment to recruit a highly qualified team to fulfill our company’s vision, mission and aims.
  • Commitment.
  • Confidence.
  • Credibility.
  • Responsibility.
  • Diversity.
  • Quality.